How to Write Instagram Captions That Convert

Great visuals get attention. Great captions get action.

Start with a hook

Open with a question, bold claim, or relatable pain point in the first line.

Tell a micro-story

Three sentences of context build trust faster than a product pitch.

End with one clear CTA

"Save this", "DM us", or "Link in bio" — pick one.

Use 3-5 niche hashtags

Quality beats quantity for discoverability.

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